Ocular loves cats. However, dogs have a special place in our hearts here at Ocular. Boris, a bichon shih tzu, is our 'ambassadog'. Clients are encouraged to bring their dogs to meetings and the office is littered with toys. Ocular's motto is Fighting Ugly. Aside from the fact that greyhounds are arguably being the most beautiful dogs around, when GAP's Daniel Bohan explained the great things they do for the dogs when they finish racing, we knew we could help in our own way and jumped at the opportunity to sponsor Greyhounds As Pets. Ocular is a creative digital agency based in Wellington. We have a strong focus on strategy, design, and implementation. We believe it is vital to understand our clients, their business and industry, and help develop their brands, positioning, design logos, design and develop and host websites, direct and shoot video, and create marketing campaigns. From being a lonely pup 15 years ago, we have grown to a tight pack of 14 dedicated specialists, combining vast (international) expertise.

Rebranding Greyhounds as Pets

In line with Greyhounds as Pets' (GAP) move towards a more targeted clientele, focusing on professionals and urban living as an area of growth, the visual identity projects a sense of sophistication whilst maintaining the fun and vibrancy associated with adopting a Greyhound. Working closely with the GAP team we created new branding that visually and tonally supports the Professional After Care programme and other programmes GAP has in place to inform and support its community of adopters. A distinct and timeless typeface was chosen to reflect the bold personalities of the individual dogs; tall, majestic and inquisitive. A refined colour palette including navy, moss and mustard was developed to further establishes GAP as a trusted, professional partner for on-going support when adopting a new member of the family.

The new website design follows the design values of the new logo, has a cleaner and bolder look and is more focused on building a community.

If you like what we've created for GAP, and would like to know more about what we could create for you, please don't hesitate to get in touch.